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There are many tracking studies that chart the rise of Android and the iPhone/iPad versus the decline of the Blackberry and Windows Mobile.

In December, about 25% of mobile devices used the iPhone, 25% the iPad, about 21% on a Java-based tablet, 17% on an Android phone, and 3% on a Blackberry.  But that’s only half the story.

According to a December report by the analytics firm RichRelevance, an astounding 92 percent of online purchases through a mobile device came through an Apple product (iPhone, iPad).  The PadGadget web site concluded that “even though more people are using Android phones, it’s not Android owners who partake in mobile online shopping.  iPhone and iPad owners also tend to spend more when shopping on their mobile devices.  On average, iDevice users are spending 19% more than those using Google’s platform for mobile purchases.”

As our clients are investigating mobile options, which one is right for them?  Studies like this suggest that if your audience sees mobile as an informational  tool, a variety of choices are available and should be pursued — one size (or platform) does not fit all, particularly internationally, where Android adoption outpaces Apple.  If your audience sees mobile as a transactional  tool, well, you had better be looking at the Apple world as your first (of many) mobile decisions.

Clockwork is ready to help you with your mobile initiatives.  Contact us today at info@clockworktechnology.com.

Thanks to all those who stopped by our booth at the 2012 American Bus Association convention. There are a lot of exciting developments in transportation technology and Clockwork has the resources and industry knowledge to get to work for you.

Clockwork Technology was founded by former Greyhound IT managers with expertise in implementing technology solutions across a wide spectrum of the motorcoach industry—from line haul to express, operations to payroll, back office to customer-facing systems. Whether it is converting legacy systems, integrating to off-the-shelf products, or implementing web and mobile options to improve the customer experience, Clockwork understands the bus business and what is needed to do the work—on time, on target, and on budget.

Missed the show? Visit our web site to learn more about what we offer and how we are able to help.

Clockwork Technology will be welcoming 2012 at the American Bus Association conference this weekend (Jan. 7) in Grapevine, TX, or about a half hour from our headquarters here in Plano. This will be a great opportunity to reconnect with many of you in the bus industry and talk about some of the new opportunities Clockwork can provide for field and corporate technology solutions in the ground transportation industry.

Visit the Clockwork booth (#1300) at the Gaylord Texas exhibit hall this Saturday , January 7th at the ABA Marketplace One-Day Product Pavilion!