There are many tracking studies that chart the rise of Android and the iPhone/iPad versus the decline of the Blackberry and Windows Mobile.
In December, about 25% of mobile devices used the iPhone, 25% the iPad, about 21% on a Java-based tablet, 17% on an Android phone, and 3% on a Blackberry. But that’s only half the story.
According to a December report by the analytics firm RichRelevance, an astounding 92 percent of online purchases through a mobile device came through an Apple product (iPhone, iPad). The PadGadget web site concluded that “even though more people are using Android phones, it’s not Android owners who partake in mobile online shopping. iPhone and iPad owners also tend to spend more when shopping on their mobile devices. On average, iDevice users are spending 19% more than those using Google’s platform for mobile purchases.”
As our clients are investigating mobile options, which one is right for them? Studies like this suggest that if your audience sees mobile as an informational tool, a variety of choices are available and should be pursued — one size (or platform) does not fit all, particularly internationally, where Android adoption outpaces Apple. If your audience sees mobile as a transactional tool, well, you had better be looking at the Apple world as your first (of many) mobile decisions.
Clockwork is ready to help you with your mobile initiatives. Contact us today at firstname.lastname@example.org.