Marketing & Sales Plan for Software Company Serving Non-Profits
A talented application developer saw the need and created a logistics planning software as-a-service offering based upon his observations during volunteer work in the non-profit sector. After discussions with the handful of agencies currently using the software, this client began seeing multiple opportunities for which the application could serve in other market niches. Unfortunately, he did not know how to drive further awareness for the service offering.
After lengthy discussions with the client regarding his vision and goals, VisionGenLab partnered with Clockwork to re-brand the company’s web site and marketing materials following marketing research and development of a strategic marketing plan, including advertising, public relations, search engine optimization and social media marketing.
Recently, the marketing program was put into action and initial results are creating a positive impact on the bottom line with new customers and deepening awareness within the non-profit sector. In addition to re-branding the product for other market niches, the client is currently closing additional sales opportunities with non-profit agencies, as well as working to formulate a service strategy for the private sector.
Following client interviews and the ideation and creative processes, client deliverables included:
- Market Research
- Strategic Marketing Plan including advertising, public relations, search engine optimization and social media marketing
- Re-branded web site
- Executed E-Mail Marketing Plan
- Provided framework for product line serving for-profit clients.
- Client increased awareness and increased customer base by 40%.