Mobile: Looking or Booking?

Mobile_ClockworkThere are many tracking studies that chart the rise of Android and the iPhone/iPad versus the decline of the Blackberry and Windows Mobile.

In December, about 25% of mobile devices used the iPhone, 25% the iPad, about 21% on a Java-based tablet, 17% on an Android phone, and 3% on a Blackberry.  But that’s only half the story.

According to a December report by the analytics firm RichRelevance, an astounding 92 percent of online purchases through a mobile device came through an Apple product (iPhone, iPad).  The PadGadget web site concluded that “even though more people are using Android phones, it’s not Android owners who partake in mobile online shopping.  iPhone and iPad owners also tend to spend more when shopping on their mobile devices.  On average, iDevice users are spending 19% more than those using Google’s platform for mobile purchases.”

As our clients are investigating mobile options, which one is right for them?  Studies like this suggest that if your audience sees mobile as an informational  tool, a variety of choices are available and should be pursued — one size (or platform) does not fit all, particularly internationally, where Android adoption outpaces Apple.  If your audience sees mobile as a transactional  tool, well, you had better be looking at the Apple world as your first (of many) mobile decisions.

Clockwork is ready to help you with your mobile initiatives.  Contact us today at

American Bus Association 2012

Thanks to all those who stopped by our booth at the 2012 American Bus Association convention. There are a lot of exciting developments in transportation technology and Clockwork has the resources and industry knowledge to get to work for you.

Clockwork Technology was founded by former Greyhound IT managers with expertise in implementing technology solutions across a wide spectrum of the motorcoach industry—from line haul to express, operations to payroll, back office to customer-facing systems. Whether it is converting legacy systems, integrating to off-the-shelf products, or implementing web and mobile options to improve the customer experience, Clockwork understands the bus business and what is needed to do the work—on time, on target, and on budget.

Missed the show? Visit our web site to learn more about what we offer and how we are able to help.


Clockwork at American Bus Association conference (ABA Marketplace 2012)

Clockwork Technology will be welcoming 2012 at the American Bus Association conference this weekend (Jan. 7) in Grapevine, TX, or about a half hour from our headquarters here in Plano. This will be a great opportunity to reconnect with many of you in the bus industry and talk about some of the new opportunities Clockwork can provide for field and corporate technology solutions in the ground transportation industry.

Visit the Clockwork booth (#1300) at the Gaylord Texas exhibit hall this Saturday , January 7th at the ABA Marketplace One-Day Product Pavilion!

Five Questions

There are a lot of consulting firms in the marketplace—some large and omnipresent, some smaller and more nimble (we’d like to think Clockwork is the latter.)  No matter large or small, there are some basic questions a client may want to ask about when evaluating what a firm can do to support and improve its technology needs. provides the questions, we’ll provide the answers:

1. Do you have both business process and technical expertise?

Clockwork has always been built on both a business and a technical perspective—you can’t have one without the other. We’ve been successful by listening to—and answering the needs—of both sides of the house.

2. How long have your employees been in the business?

Clockwork’s principals have over 15 years of system analysis, project management, and technical implementation experience.

3. Who is your ongoing relationship with after the implementation is completed?

The same as in the implementation, and that’s really up to the client.  Some want to take over from day one,  others value a longer term support relationship.  We provide flexibility to retain the best people that made your implementation possible so you’re not left with unfamiliar resources going forward.

4. Does the consulting company have experience with your company’s types of processes?

We have experience with a large number of systems in a variety of industries.  Some processes are structurally the same, and others are specific to each client or industry.  We are happy to discuss your situation to determine how we can help.

5. Has the consulting company’s staff performed analogous, past data migrations from your existing technology platform?

In most cases yes, and if we haven’t, we’ll tell you so.